Choose running
Zalando
Every runner knows the moment: rain, heat, snooze, packed schedule, and the same question: should I stay or should I go? We turned that moment of choice into the campaign's creative device, positioning Zalando as the place where runners find the gear, style, and confidence to head out.
We also created OOH visuals that showed up across Europe’s biggest running moments.
And UGC-style content, gave each runner assets built for their channels.
Credits
Agency: Anomaly Berlin
ECD: Seb Lyman
Creative Director: Greg Talbot, Theresa Kaussnner
Production company: Iconoclast
Director: Scottie Cameron
DoP: Thimios Bakatakis
Photographer: Melissa Schriek