Choose running
Zalando
Running isn’t always easy. Rain, early mornings, heat, busy schedules. Every runner faces the same question: should I stay or should I go? For Zalando’s 2026 EMEA running campaign, we turned that everyday tension into stories of choice, self-expression and momentum, positioning Zalando as the place where runners find the gear, style and confidence to get going.
We also created visuals for OOH, which have been popping up
around Europe at major running events.
We also created UGC style content for our runners to post
on their channels
Credits
Agency: Anomaly Berlin
ECD: Seb Lyman
Creative Director: Greg Talbot
Senior Art Director: Theresa Kaussnner
Production company: Iconoclast
Director: Scottie Cameron
DoP: Thimios Bakatakis
Photographer: Melissa Schriek