For Those Who Know
Gaggenau
Gaggneau is a high-end home appliance brand with a history dating back to 1863. And they wanted to make a mark in contemporary luxury. We recognised that in a world of excess and abundance, having the taste to recognise true quality is what allows us to elevate our existence. So we celebrated those who truly see beyond the obvious and add meaning to their life. Those who know the difference is Gaggenau.
We wrote a manifesto to set the tone for the brand moving forward.
We created this hero 60” film, as well as a whole range of different cutdowns for social and VOD.
Scenes from the film were used in OOH and print.
Each image is a reflection of one of the brand pillars: Aesthetics, Craftsmanship, Heritage and Performance.
We also took the new brand tone of voice and attitude, and tuned up in culture, talking to our target audience where and when it matters.
We created bookmarks that we slipped into novels at literary events, we placed coasters at exclusive cocktail bars,
and we even printed special labels on bottles for partner wine tasting events.
Credits
Agency: Anomaly Berlin
ECD: Sebastian Lyman
GCD: Henrik Edelbring
CD: Justin Fly
Senior Creative: Greg Talbot
Copywriter: Lorenzo Colnaghi
Art Director: Reinier Wortman
Production Company: WA
Director & Photographer: Marvin Leuvrey
DoP: Hampus Nordenson