Chercher nous fait avancer
(Searching moves us forward)
Google France
In France, Google was widely used but largely seen as a functional tool, with little emotional connection to the people who relied on it every day. To change that, we tapped into local, cultural and seasonal insights, using the questions people ask to show a genuine understanding of French life. The campaign celebrated curiosity and the power of questions to make everyday life better.
*where to get a spare set of keys cut
*What is wanderlust
*Open air activities
*How to leave your comfort zone
*How to break routine
*questions to ask your grand-mother
*superhero costume tutorial
*how to write your first book
*how to be heard / *how to listen
Here are two of the many OLV and social assets we made.
We also created topical print ads for magazines, such as this one targeting students,
which highlights the importance of fact-checking.
*how to know if an info is legit
Credits
Agency: Anomaly
Creative Director: Adam Koppel
Senior Creatives: Gus Ocampo, Greg Talbot