The best dreams are the ones you can live
Lidl
To set Lidl apart from its competitors, we create a playful and disruptive campaign that reminded people that the best moments aren’t the most luxurious, adventurous, or extravagant ones, but those that you can share with the ones you love on a daily basis.
We also created a range of humorous social content leveraging our film assets.
The content was repurposed for key cultural occasions such as April Fools, or the Euro’s final.
Here is a little BTS of one of my favourite shots
Credits
Agency: Anomaly Berlin
ECD: Seb Lyman
Group Creative Director: Käthe Lisson
Creative Directors: Karin Reineke, Greg Talbot
Creatives: Lorenzo Colnaghi, Manuel Huertas, Reinier Wortman
Production company: Zauberberg
Director: Peter Harton
DoP: Kasper Wind
Photographer: Ramon Haindl