Get your good karma
Ronald McDonald House BC
For Cossette’s Toy Drive in support of Ronald McDonald House, we didn’t just ask people to donate. We threatened their karma. We placed location-specific posters around the office, each warning that failing to give could trigger a very particular kind of workplace misfortune.
Credits
Agency: Cossette Vancouver
CDs: Bryan Collins, Rob Sweetman
Creatives: Bart Batchelor, Greg Talbot