Cristal Festival

Goggles
Cristal Festival

The Cristal Festival brings the advertising industry together in a mountain resort every winter. To capture what made the event unique, we combined its two defining elements: advertising and winter sports.

The poster won the Cristal Festival Young Talent competition and became the visual identity for the event, appearing across tote bags, badges, information screens, presentations and brochures. We also turned the idea into real cardboard glasses, which were handed out at industry events in the lead-up to the festival.

Winning the competition gave me the chance to attend the festival and later join the jury in Cannes the following year.