Goggles
Cristal Festival
The Cristal Festival is an advertising festival that takes place in a mountain resort every winter. So, to get execs excited about the event we simply showed them what it’s all about: advertising and winter sports.
The poster won the Cristal Festival Young Talent competition, which allowed me to attend the event, and be on the jury in Cannes the following year.
Our visual was used on all the festival’s collateral including tote bags, badges, information screens, presentation material, and brochures. We also created actual cardboard glasses and handed them out at industry events leading up to the festival.
The visuals was used across all the festival’s collateral, including flyers, tote bags, badges, programs, presentation templates, etc.
And in addition to the poster, we also created fun goggle cut out reminders that people could wear.
Credits
Agency: Creatives
CD: Mathieu Fouvy
Creatives: Jon Viey, Greg Talbot