Gifts for the journey ahead
RIMOWA
For RIMOWA’s 2022 global holiday campaign, we turned a seasonal retail brief into a rich and emotional brand world, celebrating the aspirational journeys each gift can unlock.
The campaign was brought to life by illustrator Klaus Kremmerz. This became RIMOWA’s new approach to their holiday campaigns, each year collaborating with a different artist.
We created an additional film at the beginning of 2023 to celebrate the Chinese New Year
and a limited edition handbag.
Key scenes from the films were used in print, OOH, social media posts, banners,
and newsletters.
We also created a collection of luggage stickers for key cities around the world.
The season’s hero products were also illustrated and used across social media, CRM,
a WeTransfer partnership, and on RIMOWA website.
Credits
Agency: Anomaly Berlin
ECD: Azsa West
GCD: Sebastian Lyman
CD: Justin Fly
Concept and Copy: Greg Talbot
Concept, Art Direction and Design: Molly Dyson
Illustration: Klaus Kremmerz
Animation: Beginners / BOL
Music: KOM