Gifts for the journey ahead
RIMOWA
For RIMOWA’s 2022 global holiday campaign, we turned a seasonal retail brief into a premium brand world built around purpose, emotion, and the journeys each gift can unlock. The result was a distinctive global campaign brought to life through illustrations by Klaus Kremmerz.
The illustration campaign has become the defining expression of RIMOWA’s holiday season, returning for three consecutive years with a new illustrator bringing it to life each time.
We created an additional film at the beginning of 2023 to celebrate the Chinese New Year
and a limited edition product.
Key scenes from the films were used in print, OOH, social media posts, banners, a newsletter, as well as on the RIMOWA website.
We also created a collection of luggage stickers for key cities around the world.
The season’s hero products were also illustrated and used across social media, CRM,
a WeTransfer partnership, and on the RIMOWA website.
Credits
Agency: Anomaly Berlin
ECD: Azsa West
GCD: Sebastian Lyman
CD: Justin Fly
Concept and Copy: Greg Talbot
Concept, Art Direction and Design: Molly Dyson
Illustration: Klaus Kremmerz
Animation: Beginners / BOL
Music: KOM