Greg Talbot
Minion1.jpg

The Merry Minion


Brief:
Create a Christmas card for Cossette Vancouver.

Idea:
Have a Merry Minion do all of the agency's busy client's good deeds for them.
 

The campaign won an Applied Arts award, a Lotus Awards Gold and Merit, and a Digital Marketing Award Bronze.

 

 

The Merry Minion

Cossette Vancouver

Instead of spending our budget on Christmas Cards, we decided to use the money to help our clients, partners, and suppliers to do good deeds and spread the holiday cheer. And so the 'Merry Minion' was born (about six months before Leo Burnett and Tool's 'David on Demand' hit the 2010 Cannes Lions, and well before social media live streams).

The campaign won an Applied Arts award, a Lotus Awards Gold and Merit, and a Digital Marketing Award Bronze.

Project case study.

 

Our Merry Minion was live from the streets of Vancouver for 3 days.

 

Clients and partners could request a good deed to be done on their behalf.

 

Our Merry Minion did everything from giving flowers, to tying people’s skates, to paying parking meters, to working in a charity kitchen packing food.

 
 
 
 

Credits

 

Agency: Cossette Vancouver
CDs: Bryan Collins, Rob Sweetman
Creatives: Andrew Albas, Drew Barnard, Greg Talbot