Vision. Taken seriously
Vision Express
To get people to realise how important regular eye tests are, we reminded them that vision shapes how we remember, imagine, and connect with the world around us, all through the eyes of Dame Julie Walters.
The campaign was recognised and shared across the industry, including Creativity Online (editor's pick), The Drum (Ad of the Day), Campaign, Little Black Book, Coloribus, and David Reviews (4 stars).
We also created a 10” product-focused film dramatising the excitement of getting new glasses .
Credits
Agency: Oliver London
CCO: Brian Cooper
Creatives: Joy Li, Greg Talbot
Production company: Thomas Thomas Films
Director: Kevin Thomas
DoP: Jim Jolliffe
Editor: Scot Crane