Be patient, not complacent

Be patient, not complacent
Covid-19 Prevention

After weeks of lockdown, people were starting to get complacent. But it was still too early to meet up.
So we created a simple visual campaign that turned people into clock hands, slowly moving towards each other to show why distance still mattered.

As the UK rules changed, I created a second phase with updated messaging, reflecting the new guidance that people could meet one person from outside their household.

I’m honoured that some of the posters were chosen to feature in the 'Designers Against Coronavirus' book by CaroselloLab, which was on sale now to help raise funds for the Italian Red Cross.
It’s Nice That aslo wrote an article about the book:https://lnkd.in/dnMusBv