Designed to be deleted
Hinge
We were charged with launching the dating app, Hinge, in France, Italy, Spain, and the Netherlands. Only having existing brand assets at our disposal, we re-purposed footage from previous US film campaigns to create new narratives for each of the markets using local VO talent, and crafted some witty headline-driven OOH executions.
I led the work, overseeing local creatives in each market, making sure it had cultural resonance.
*Dine together. Binge together. Delete together.
*Together, looking at art. Only eyes for each other. Delete the app
*See each other. See each other again. Delete. (It sounds nicer in French)
*Say “see you soon”. For real. (this plays on the local Italian insight that daters often say see you later at the end if the night, but don’t mean it).
*Ticket for one. Ticket for two. Delete us. (this ad run in train and tube stations as well as on busses).
*Flirt, casual relationship, a relationship that hasn’t been acknowledged as such yet, a relationship (this uses Dutch dating lingo).
Credits
Agency Anomaly Berlin
Creative Director: Nadine Nedreboe
Creative lead: Greg Talbot
Copywriters: Multiple
Art Director Reinier Wortman