brexit header.png

Command Hanging Strips

I created a topical ad for when article 50 was triggered in the UK (the start of the Brexit negotiations).


The ad was awarded a Chip Shop Vinegar.


Agency: Oliver London
Creatives: Joy Li, Greg Talbot

 
 
 

Brexit
Command Hanging Strips

When Article 50 was triggered in the UK, we saw a timely opportunity to connect one of the country’s biggest political moments with a simple product truth. The tactical ad used Command Hanging Strips to turn Brexit into a sharp visual idea that felt immediate, culturally relevant and unmistakably tied to the brand.

It was pulled at the last minute for being considered too political, but went on to win a Vinegar at the Chip Shop Awards.

 
 
 
 
brexit ad_v2 copy.jpg
 
 

Credits
Agency: Oliver London
CCO: Brian Cooper
CDs: Magnus Thorn & Paul Turner
Creatives: Joy Li, Greg Talbot