Brexit
Command Hanging Strips
When Article 50 was triggered in the UK, we saw a timely opportunity to connect one of the country’s biggest political moments with a simple product truth. The tactical ad used Command Hanging Strips to turn Brexit into a sharp visual idea that felt immediate, culturally relevant and unmistakably tied to the brand.
It was pulled at the last minute for being considered too political, but went on to win a Vinegar at the Chip Shop Awards.
Credits
Agency: Oliver London
CCO: Brian Cooper
CDs: Magnus Thorn & Paul Turner
Creatives: Joy Li, Greg Talbot