Whatever you do, we have the van for you
Citroën
Citroën has a van for almost every type of business. To prove it, we created ads for some of the most unexpected companies we could imagine. The logic was simple: if Citroën can meet the needs of these businesses, it can certainly meet the needs of yours.
The campaign was never entered into any awards, but David Mitchell referenced it in a tweet to more than two million followers. Which is almost as good.
Here are a series of key visuals I would have loved to make as part of the campaign,
but sadly, the budget didn’t permit it. But it gave me the opportunity to practice my AI skills.
These were made using a combination of ChatGPT, Nano Banana, Firefly, and good old photoshop.
Credits
Agency: Havas London
ECD: Mark Fairbanks
CD: Russell Schaller
Creatives: Seeun Kim, Greg Talbot