Chercher nous fait avancer
(Searching moves us forward)
Google France
In France, Google was seen as functional but lacked any emotional connection. So, we tapped into local and seasonal insights to demonstrate our understanding of the French mindset and celebrated the power of questions to better the everyday. This was Google France’s biggest ever campaign and consisted of over 50 unique executions from OOH to social.
*where to get a spare set of keys cut
*What is wanderlust
*What is wanderlust
*How to leave your comfort zone
*How to break routine
*questions to ask your grand-mother
*superhero costume tutorial
*how to be heard / *how to listen
Here are two of the many OLV and social assets we made.
We also created topical print ads for magazines, such as this one targeting students,
which highlights the importance of fact-checking.
*how to know if an info is legit
Credits
Agency: Anomaly
Creative Director: Adam Koppel
Senior Creatives: Gus Ocampo, Greg Talbot