To launch the new McDonald's 24 hour offering, we created nightlights that looked like fries when plugged in to reassure people that whatever time of the night it was, a McDonald's was open close by.
Print, banners, and an app also helped get the message across.
The idea was featured on The Inspiration Room, Coloribus, Ads of the World, Adeevee, Advertolog, Design You trust, and more.
To get people to realise the value of their eyesight and book regular tests, we brought to life some of Julie Walters’ most treasured memories.
The campaign was picked up by industry press including Creativity Online (editor's pick), The Drum (Ad of the Day), The Clio Awards, Campaign, Little Black Book, Coloribus, and David Reviews (4 stars), to name but a few.
To get media and marketing execs excited about the awards festival, we simply showing them what it was all about- a mix of advertising and winter sports.
The poster won the Cristal Festival Young Talent competition. This also allowed me to be on the jury the following year.
Most creatives dread the agency Christmas card brief. I look forward to it. So here are two ideas that I’ve made and love.
The Merry Minion campaign won an Applied Arts award, a Lotus Awards Gold and Merit, and a Digital Marketing Award Bronze.
When Peachy asked us to rewrite their FAQs, we decided to turn a piece of digital housekeeping into fun and informative video content.
In just a few months average views per day had risen by 57%, YouTube likes for Peachy FAQs had grown by 277% and social shares increased by 176% from 2015 to 2016. Not bad for 10 films done on a 10K budget.
The total fertility rate in Singapore has decreased to an all-time low. So I came up with an idea to get career-first Singaporeans to have more children by showing them that being a parent could actually be their dream job.
The ideas was awarded a young glory silver.
We demonstrated that picture frames can be removed damage-free with Command Hanging Strips.
The film was a Chip Shop awards finalist and the print was awarded a vinegar (Silver).
Fee Free Friday is a perk for Barclaycard customers that allows people to book tickets for events, without admin fees, every Friday.
We realised that booking through Fee Free Fridays essentially means you pay the same lower price you would at the door while giving you the reassurance you can actually get tickets instead of having to queue up outside.
So to get the word out, we created a friendly and outgoing character named Flo, the Fee Free Friday cashier.
The idea and campaign helped us win the Barclaycard pitch.
To show small business owners that whatever they did, Citroën had the perfect van for them, we created a whole range of ads for absurdly niche companies.
I’m proud to say that David Mitchell tweeted about of the the ads to his over 2 million followers.
These are some of my favourite print and poster ads I created over the years. Some are one offs, some are part of a campaign.