The Elevation of Gravity
Gaggenau
Gaggenau and their products have a gravity like no other luxury kitchen brand, attracting the top interior designers and architects around the world.
The brand’s relentless pursuit of an elevated life were felt via exclusive experiences throughout the week, 16 – 21 April 2024 at Villa Necchi Campiglio during the spectacle of Milan Design Week.
During Fourisalone, part of Milan Design Week/Salone del Mobile, we created an activation that celebrated the gravitational pull of the brand and the heightened experience of using their products. Our goal was to intrigue those who understand appliances not just functional objects, but a gateway to elevated moments of a life well lived.
This idea materialized as an architectural installation and performance, which represents an unexpected power from the magnetic attraction we all have to convention-defying design, superior craftsmanship, and aesthetic excellence.
Paper and digital invitations, OOH, flyers and brochures were also created.
Credits
Agency: Anomaly Berlin