Gifts for the journey ahead
RIMOWA
For RIMOWA’s 2022 global holiday campaign, we transformed a seasonal retail brief into a premium brand world built around purpose, emotion and the journeys each gift can unlock. Brought to life through a distinctive series of illustrations by Klaus Kremmerz, the campaign moved beyond product promotion to create a richer and more ownable expression of the holiday season.
The approach became RIMOWA’s defining holiday platform, returning for three consecutive years and reinterpreted each time through the visual language of a different illustrator.
We created an additional film at the beginning of 2023 to celebrate the Chinese New Year
and a limited edition handbag.
Key scenes from the films were used in print, OOH, social media posts, banners,
and newsletters.
We also created a collection of luggage stickers for key cities around the world.
The season’s hero products were also illustrated and used across social media, CRM,
a WeTransfer partnership, and on RIMOWA website.
Credits
Agency: Anomaly Berlin
ECD: Azsa West
GCD: Sebastian Lyman
CD: Justin Fly
Concept and Copy: Greg Talbot
Concept, Art Direction and Design: Molly Dyson
Illustration: Klaus Kremmerz
Animation: Beginners / BOL
Music: KOM