Greg Talbot
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Christmas Cards


Most creatives dread the agency Christmas card brief. I look forward to it. So here are two ideas that I’ve made and love.


Desk Fireplace:
Agency: Creatives
CD: Mathieu Fouvy
Creatives: Jon Viey, Greg Talbot


Merry Minion:
Agency: Cossette Vancouver
CDs: Bryan Collins, Rob Sweetman
Creatives: Andrew Albas, Drew Barnard, Greg Talbot

Have a crackling Christmas

Creatives

Our idea was to send a Christmas card that clients and partners would want to keep on their desks rather than throw in the bin.
So we created a desktop fireplace.

And according to the stats… many cards stayed on people’s desks.

Here is how it worked

The Merry Minion

Cossette

Instead of spending our budget on Christmas Cards, we decided to use the money to help our clients, partners, and suppliers to do good deeds and spread the holiday cheer. And so the 'Merry Minion' was born (about six months before Leo Burnett and Tool's 'David on Demand' hit the 2010 Cannes Lions).

The campaign won an Applied Arts award, a Lotus Awards Gold and Merit, and a Digital Marketing Award Bronze.

Here’s a little wrap up of the operation.