The best dreams are the ones you can live
Lidl
In a category dominated by price and product messages, we set out to give Lidl a more distinctive emotional role. Instead of celebrating distant ambitions and unattainable lifestyles, we focused on the dreams people can actually experience every day. The result was a playful campaign that turned everyday products into the means to more meaningful moments, connecting Lidl’s retail offer to a broader and more human brand idea.
We also created a range of humorous social content leveraging our film assets.
The content was repurposed for key cultural occasions such as April Fools, or the Euro’s final.
Here is a little BTS of one of my favourite shots
Credits
Agency: Anomaly Berlin
ECD: Seb Lyman
Group Creative Director: Käthe Lisson
Creative Directors: Karin Reineke, Greg Talbot
Creatives: Lorenzo Colnaghi, Manuel Huertas, Reinier Wortman
Production company: Zauberberg
Director: Peter Harton
DoP: Kasper Wind
Photographer: Ramon Haindl