Greg Talbot
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Lidl


To get people to realise the value of their eyesight and book regular tests, we brought to life some of Julie Walters’ most treasured memories.


The campaign was shared by industry press including Creativity Online (editor's pick), The Drum  (Ad of the Day), The Clio Awards, Campaign, Little Black Book, Coloribus, and David Reviews (4 stars), to name but a few.
 

Agency: Oliver London
CCO: Brian Cooper
Creatives: Joy Li, Greg Talbot
Production company: Thomas Thomas Films
Director: Kevin Thomas
DoP: Jim Jolliffe
Editor: Scot Crane

The best dreams are the ones you can live

Lidl

Why is it that when we dream, we always dream big? When actually, the best dreams are the ones right in front of us. Evenings with friends. Time with family. Breakfast in bed. Those are the ones that really matter. And the ones we can make reality every day thanks to Lidl.

This campaign brings the idea to life through six product range films, static imagery, as well as social assets. It is currently running in Denmark, with further markets following shortly.

We created a range of 20” and 15” films to run both on TV as well as VOD.

 

We also created a range of humorous social content leveraging our film assets.

 
 
 

We also created OOH templates for local markets.

 
 
 

Credits

Agency: Anomaly Berlin
ECD: Seb Lyman
Group Creative Director: Käthe Lisson
Creative Directors: Karin Reineke, Greg Talbot
Creatives: Lorenzo Colnaghi, Manuel Huertas, Reinier Wortman
Production company: Zauberberg
Director: Peter Harton
DoP: Kasper Wind
Photographer: Ramon Haindl