Greg Talbot
Lidl - Eridanous 20_-low.gif

Lidl


To get people to realise the value of their eyesight and book regular tests, we brought to life some of Julie Walters’ most treasured memories.


The campaign was shared by industry press including Creativity Online (editor's pick), The Drum  (Ad of the Day), The Clio Awards, Campaign, Little Black Book, Coloribus, and David Reviews (4 stars), to name but a few.
 

Agency: Oliver London
CCO: Brian Cooper
Creatives: Joy Li, Greg Talbot
Production company: Thomas Thomas Films
Director: Kevin Thomas
DoP: Jim Jolliffe
Editor: Scot Crane

 
 

The best dreams are the ones you can live
Lidl

We turned a retail message into a more distinctive brand story by shifting the focus from aspirational “big dreams” to the everyday moments that matter most. The result was a playful campaign that connected product communication with real life.

 
 
 
 
 

We also created a range of humorous social content leveraging our film assets.

 
 
 
 

The content was also repurposed for key cultural occasions such as April Fools, or the Euro’s final.

 
 
 
 

Here is a little BTS of one of my favourite shots

 
 
 
 

Credits
Agency: Anomaly Berlin
ECD: Seb Lyman
Group Creative Director: Käthe Lisson
Creative Directors: Karin Reineke, Greg Talbot
Creatives: Lorenzo Colnaghi, Manuel Huertas, Reinier Wortman
Production company: Zauberberg
Director: Peter Harton
DoP: Kasper Wind
Photographer: Ramon Haindl