Novonesis

The start of a new era

Novonesis

Novonesis is a new company born from the merger of Novozymes and Chr. Hansen. And Anomaly was tasked to help create this new brand. I was involved from the get go, helping formulate the strategic positioning, and then develop Novonesis’s personality and tone of voice, and oversee all copy needed in the new brand guidelines. I also worked on the launch campaign.

The campaign was launched in February 2024 and within three weeks has already over half a million views.

Here is a sizzle real of the project.

We teased the upcoming merger and new company through a 45” film that uses only stock and our newly developed design system.

We created this 90” hero film in the space of a few weeks, using only stock and existing footage from both companies. The budget didn’t allow for a production company or a director, so this was all managed internally, working directly with an editor, a motion graphics designer and a composer.

Film Credits

Agency: Anomaly Berlin
GCD / Art Direction: Henrik Edelbring
CD / Art Direction: Karin Reineke
Concept & Copy: Greg Talbot