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Zalando

While most running brands highlight all that you have to give the sport, we flipped the narrative and celebrated everything that running gives back. Our campaign pushed running culture into a more human, expressive space, and helped Zalando establish themselves as the go-to destination for the best gear and latest styles.

This was Zalando’s most successful running campaign to date and was talked about everywhere from Sports Illustrated to Runners’ Digest.

6 months of work, condensed into a 60” case study.

We shot three 15” films, each one focused on a different runner and what running gave them. We also created a hero 45” edit, as well as many other formats for OLV and social.

We also created 22 unique OOH executions, featuring our 7 runners.

Credits

Agency: Anomaly Berlin
ECD: Seb Lyman
Creative Directors: Karin Reineke, Greg Talbot, Lina Rode
Copywriting: Lorenzo Colnaghi
Art Direction: Theresa Kaussner, Reinier Wortman,
Production company: Iconoclast
Director: Francis Plummer
DoP: Robbie Corral
Photography: Wendy Huynh