To launch the new McDonald's 24 hour offering, we created nightlights that looked like fries when plugged in to reassure people that whatever time of the night it was, a McDonald's was open close by.
Print, banners, and an app also helped get the message across.
The idea was featured on The Inspiration Room, Coloribus, Ads of the World, Adeevee, Advertolog, Design You trust, and more.
I created a topical ad for when article 50 was triggered in the UK (the start of the Brexit negotiations).
The ad was awarded a Chip Shop Vinegar.
The total fertility rate in Singapore has decreased to an all-time low. So I came up with an idea to get career-first Singaporeans to have more children by showing them that being a parent could actually be their dream job.
The idea was awarded a Young Glory Silver by Melvyn Lin, CCO of Ogilvy Singapore
To get people to realise the value of their eyesight and book regular tests, we brought to life some of Julie Walters’ most treasured memories.
The campaign was shared by industry press including Creativity Online (editor's pick), The Drum (Ad of the Day), The Clio Awards, Campaign, Little Black Book, Coloribus, and David Reviews (4 stars), to name but a few.
To get execs excited about the awards festival, we simply showed them what it’s all about- a blend of advertising and winter sports.
The poster won the Cristal Festival Young Talent competition. This also allowed me to be on the jury the following year.
When Peachy asked us to rewrite their FAQs, we decided to turn a piece of digital housekeeping into fun and informative video content.
In just a few months average views per day had risen by 57%, YouTube likes for Peachy FAQs had grown by 277% and social shares increased by 176% from 2015 to 2016. Not bad for 10 films done on a 10K budget.
To show small business owners that whatever they did, Citroën had the perfect van for them, we created a whole range of ads for absurdly niche companies.
I’m proud to say that David Mitchell tweeted about one of the ads to his over 2 million followers.
Most creatives dread the agency Christmas card brief. I look forward to it. So here are two ideas that I’ve made and love.
The Merry Minion campaign won an Applied Arts award, a Lotus Awards Gold and Merit, and a Digital Marketing Award Bronze.
To launch Lipton's new range of speciality teas, I tapped into meme culture to show that whatever the struggle, Lipton has the perfect solution.
This is a global campaign currently running in multiple markets.
To showcase the brand’s fun personality, we turned boring beer coasters into little squares of entertainment.
The coasters won merits in both the POS and design categories at the Lotus awards.
Here’s a short compilation of the TVCs, social content, and experiential projects I’ve worked on.