Vision Express

Vision. Taken seriously
Vision Express

We tend to think of sight as functional. But it shapes how we remember, imagine and connect with the world around us. For this campaign, we worked with Dame Julie Walters to revisit the people, places, and moments behind some of her most loved characters. By connecting eye health to memory, creativity and identity, the film turned a clinical subject into something more emotional and human, reminding people that when you value everything you see, you never want to stop looking.

The campaign was recognised and shared across the industry, including Creativity Online (editor's pick), The Drum  (Ad of the Day), Campaign, Little Black Book, Coloribus, and David Reviews (4 stars).