Gifts for the journey ahead
RIMOWA
For RIMOWA’s 2022 holiday campaign, we positioned the brand as the perfect gift by showing how every piece is infused with meaning and acts as an invitation to start a unique journey filled with purpose. The campaign explored the human drivers that are curiosity, creativity, ambition, passion and connection.
Illustration was used across all campaign assets – from film to print and even the website where we featured illustrated versions of the products. The campaign ran globally throughout the holiday period.
We created four 20” films for the campaign, as well as 15” cutdowns for social. In every possible format. Here are the 16/9 20” versions.
Keyframes from the films were used for print, OOH, social media posts, banner ads, the newsletter, as well as on the website.
We also created a collection of stickers, as seen on the suitcase in the curiosity film.
The season’s hero products were also illustrated and used across social media, CRM and on the RIMOWA website.
We created an additional film in the beginning of 2023 to celerbate the Chinese New Year and a limited edition product.
Credits
Agency: Anomaly Berlin
ECD: Azsa West
GCD: Sebastian Lyman
CD: Justin Fly
Concept and Copy: Greg Talbot
Art Direction and Design: Molly Dyson
Illustration: Klaus Kremmerz
Animation: Beginners / BOL
Music: KOM