*where to get a spare set of keys cut
On cherche tous quelque chose
(We’re all looking for something)
Google France
In France, Google was seen as functional but lacked any emotional connection. So, we tapped into local and seasonal insights to demonstrate our understanding of the French mindset and celebrated the power of questions to better the everyday.
This was Google France’s biggest ever campaign and consisted of over 50 unique executions.
We created a 30” TVC and cinema ad using found footage and a soundtrack by Justice’s Gaspard Augé.
OOH and DOOH were placed in key locations across France.
*outdoor activities (this french saying literally translates to ‘activities in mid-air)
*How to keep a secret
*What is wanderlust
We also created topical print ads for magazines, such as this one targeting students, which highlights the importance of fact-checking.
Unique items were created for the campaign, including plates with questions around food items, lighters with questions about CBD, and many more.
A whole collection of social-first films were created for Instagram, YouTube, and Facebook. Each one tapped into a different interest and passion point and highlighted a different Google search feature such as ‘Hum to Search’ or ‘Lens’.
Credits
Agency: Anomaly
Creative Director: Adam Koppel
Senior Creatives: Gus Ocampo, Greg Talbot