Be patient, not complacent

Be patient, not complacent
Covid-19 Prevention

After weeks of lockdown, people were starting to grow complacent. But while restrictions were beginning to ease, it was still too early to come together.

To make that message clear, we created a simple visual campaign that turned people into the hands of a clock, slowly moving towards one another. The idea used the familiar language of time to show that every moment brought us closer, but that keeping our distance still mattered.

As restrictions began to ease, we created a second phase of the campaign with updated messaging that reflected the new guidance.

I’m honoured that some of the posters were chosen to feature in the 'Designers Against Coronavirus' book by CaroselloLab, which was on sale now to help raise funds for the Italian Red Cross.
It’s Nice That aslo wrote an article about the book:https://lnkd.in/dnMusBv