Problem:
Launch Lipton’s range of speciality teas (time to chill, after dinner, energy time, bedtime bliss, etc.).

Insight:
Today, people use memes to convey how they feel.

Idea:
Create our own memes to show that there’s a Lipton Tea for every moment.

This is a social and digital campaign that ran globally.

Agency: Oliver London
CCO: Brian Cooper
Creatives: Marco Lemcke, Fiona Brown Hovelt, Greg Talbot