Whatever you do, we have the van for you
Citroën
If Citroën has the perfect van for the needs of even the most niche of businesses, it must have one for regular ones, too. So, we created ads for the most unexpected companies we could think of…
The idea didn’t win any awards (also due to the fact is wasn’t entered into any), but David Mitchell referenced it in a tweet to his over 2 million followers. Which is also nice.
Here are a series of key visuals I would have loved to make as part of the campaign,
but sadly, the budget didn’t permit it. But it gave me the opportunity to practice my AI skills.
These were made using a combination of ChatGPT, Nano Banana, Firefly, and good old photoshop.
Credits
Agency: Havas London
ECD: Mark Fairbanks
CD: Russell Schaller
Creatives: Seeun Kim, Greg Talbot