Alongside my work as a Creative Director, I’ve taught Integrated Advertising at Miami Ad School Europe in Berlin, helping students develop their thinking, sharpen their ideas and bring them to life across different channels.

Even though I've stopped teaching, I continue to mentor former students, helping them develop their work and find their feet in the industry.

Here are a few projects I'm proud to have helped shape

Cunt Say It
CensHERship x The Case for Her.

Campaign by Anna Butochnikova, Amani Maatouk and Kanika Sharma.
Mentorship by me .

Awards:
D&AD New Blood Yellow Pencil, 2x ADC*E Shortlist (awaiting results)

GAMARDRÖM
IKEA

Campaign by Anna Butochnikova, Amani maatouk, Arina Belyantseva, and Viktoriia Kamenskaya.
Mentorship by me and Yigit. U.

Awards:
Shortlisted at ADC*E ‘26 and Clio Entertainment ‘26 (the results will be announced in November)

DUOWATCH
Netflix x Duolingo

Campaign by Anna Butochnikova, Amani maatouk, Arina Belyantseva, and Viktoriia Kamenskaya.
Mentorship by me and Yigit. U.

Awards:
Shortlisted at ADC*E ‘26 and Clio Entertainment ‘26 (the results will be announced in November)