Greg Talbot
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Vision Express


To get people to realise the value of their eyesight and book regular tests, we brought to life some of Julie Walters’ most treasured memories.


The campaign was shared by industry press including Creativity Online (editor's pick), The Drum  (Ad of the Day), The Clio Awards, Campaign, Little Black Book, Coloribus, and David Reviews (4 stars), to name but a few.
 

Agency: Oliver London
CCO: Brian Cooper
Creatives: Joy Li, Greg Talbot
Production company: Thomas Thomas Films
Director: Kevin Thomas
DoP: Jim Jolliffe
Editor: Scot Crane

Vision. Taken seriously

Vision Express

We tend to take our vision for granted. So, to get people to book regular eye tests, we got British legend Dame Julie Walters to show us that when you treasure everything you see, you never want to stop looking.

The campaign was shared by industry press including Creativity Online (editor's pick), The Drum  (Ad of the Day), The Clio Awards, Campaign, Little Black Book, Coloribus, and David Reviews (4 stars), to name but a few.

We created a 60” hero film and a 30” cutdown. They both ran on all the main UK TV channels as well as VOD.

 

We also created a 10” product-focused film where we see Dame Julie Walter’s pupile dilate at the view of glasses .

 

Credits

Agency: Oliver London
CCO: Brian Cooper
Creatives: Joy Li, Greg Talbot
Production company: Thomas Thomas Films
Director: Kevin Thomas
DoP: Jim Jolliffe
Editor: Scot Crane