Meet Andy - Peachy's fictional ‘Head of FAQ’. He's there to give customers the answers they are looking for while also welcoming them into the quirky world of Peachy. And in doing so we turned a piece of digital housekeeping into a valuable brand asset that people actually wanted to watch and talk about.
In just a few months average views per day had risen by 57%, YouTube likes for Peachy FAQs had grown by 277% and social shares increased by 176% from 2015 to 2016. Not bad for 10 films done on a 10K budget.