We created some reassuring nighlights to give away in McDonald's restaurants. When plugged in, the nightlight looks like a fresh box of fries.
The nightlight concept was also used in press and poster ads.
We created rich media banners that plunged people's browsers into the dark.
An update on the app allowed people to turn their smartphones into a comforting digital nightlight. And, when they tapped the screen, the app let them know where the nearest open McDonald's was.