Our ideas was to send a Christmas card that clients and partners would want to keep on their desks rather than throw in the bin. So we created a desk fireplace.
Instead of sending our budget on Christmas Cards, we decided to use the money to help our clients, partners, and suppliers to do good deeds and spread the holiday cheer. And so the 'Merry Minion' was born (about six months before Leo Burnett and Tool's 'David on Demand' hit the 2010 Cannes Lions).
The campaign won an Applied Arts award, a Lotus Awards Gold and Merit, and a Digital Marketing Award Bronze.