On Fridays, Flo appears in print and in banners where she opens her ticket office and invites you to choose events you're interested in.
Using behavioural retargeting, we track people’s online behaviour and serve them messages relevant to their interests.
And why limit Flo to the role of cashier when she could be an entertainer in her own right?
So, we create content where she parodies artists to help promote their events.
YouTube Pre-rolls are specially made for the content they will appear before. So for example if you’re watching a cross fit video, you can see Flo flexing her biceps while inviting you to book tickets to Birmingham's Bodypower Show.
On social media, we also create relevant and targeted sponsored posts based on people’s interests and locations.
A bot allows you to converse with Flo anytime you want. You can ask her about upcoming events, recommendations, or just chat about other entertainment-related topics. And you can book events directly.
Flo also appears in DM, using the envelope’s window as her booth.
As a stunt, on given Fridays we turn DOOH into Flo’s cashier booth where a real live actor animates Flo and engages with bystanders.